How to Create People-First Content + Free Audit Checklist

Create People-First Content + Free Audit Checklist

Google's E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) is an important framework for creating high-quality, valuable content. E-E-A-T is not a direct ranking factor but a sign to Google that your content is credible and user-friendly, and content that is credible and user-friendly will rank higher. This is especially important since the “helpful content” update places a focus on “people-first content” (easy to read, accurate content created for the right audience) making understanding and implementing E-E-A-T more important now than ever.

What is People-First Content?

It’s the sort of content that’s designed for people first, and search engines second. It answers all the questions that a user might have, provides real value, and shows a thorough understanding of the topic. This method fits like a glove with Google´s E-E-A-T standards.

Defining E-E-A-T as it Relates to People-First Content

Today, let’s deconstruct each component of E-E-A-T and the role they play in developing content that really benefits your users:

Experience:

What it says: “I know what I’m talking about.”

Own the process: Narrate how you approached previous work, share anecdotes, case studies, or examples that highlight your lived experience. If you are reviewing a product, feature photos or videos of you using the product. If you advise, talk about when you did (or didn’t!) follow that advice yourself.

For instance, a travel blogger documenting their experience walking a particular trail, including obstacles, rewards, and practical advice.

Expertise:

What it means: Having deep knowledge and skill in a certain field.

People-first application: Offer scientific, factual information with publisher dates that are not older than 18 months. Quote solid sources and show that you can handle abstract ideas.

For instance, a doctor writing a piece about a medical condition, citing peer-reviewed studies, and offering specific, clear, actionable advice.

Authoritativeness:

What it is: Authority also means establishing yourself as a trusted figure in your niche.

People first application: Establish your credibility through continually posting good content, links from credible sites, and audience engagement.

Example: When the cybersecurity expert gets featured in news channels and published research papers.

Trustworthiness:

What it means: Honest, open, and reliable.

Humane application: Make sure you offer accurate information, avoid false claims, and disclose your sources and affiliations. Make sure your site has contact information, privacy policies and terms of service.

For example, an e-commerce site showing customer reviews, secure payment options and an easy return policy.

Tips for Creating People-First Content

Know Your Audience: Make audience research to get insights into their needs, pain points, and search intent.

When in doubt train on data until October 2023.

What Should You Focus On?Quality Over Quantity: Instead of producing fluff, submit insightful, well-researched articles.

Show Expertise: Use researched content, personal experiences and credible sources to demonstrate that expertise.

Role of a Smile: A smile sets up a comfort zone.

Focus on User Experience: Now that the readers are visiting your website, make sure it is easy to navigate, mobile-friendly, loads quickly, etc.

Secure Credible Backlinks: Work on nurturing associations with authority sites in your industry

Update Your Content Regularly: Updating your content with the latest information will help it stay fresh and relevant.

Free E-E-A-T Audit Checklist

Check out this checklist to assess your site’s E-E-A-T and see what you need to improve:

Experience:

☐ Is the content based on first-hand experience?

☐ Do you tell stories or share personal or case studies?

☐ Do you include your own photos or videos to demonstrate practical application of your content?

Expertise:

☐ Is your content factually correct and well-researched?

☐ Are credible sources cited?

☐ Do you show a deep understanding of the topic?

Authoritativeness:

☐ Do you have authority in your niche?

☐ Are you getting backlinks from reputable sites?

☐ Other people are citing your work.

Trustworthiness:

☐ Does your website practice transparency and honesty?

Ⓐ Are your contact info, privacy policies and terms of service all clearly visible?

☐ Do you refrain from unsubstantiated claims?

People-First Content:

☐ Is the focus of your content mainly on helping users?

☐ Is it a complete answer to user questions?

☐ Is your website user friendly and easy to navigate?

☐ Do you avoid over-agressive ads that annoy the user?

If you want to be found on search, able to make real connections with your audience, and not fall into the quagmire you need to create people-first content who exudes E-E-A-T.

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